Reading app — delivered on the launch date.
- Solution
- Build
- Industry
- Publishing & Media
- Effort
- 2 FTEon average
- Duration
- 1 year2024–2025
- Status
- Completed
01 · The client
A major publishing group that wanted to try a reading format new to its market: serialised fiction designed for the phone, delivered through its own app rather than through bookshops.
- Type
- Publisher
- Region
- Italy
- People
- Over 1,000
- Stage
- New product line
02 · The trigger
The launch date was set before a single line of code existed.
The marketing campaigns were already planned. They needed an app ready for readers, on iOS and Android, with no room to rebuild it later.
03 · The technical problem
Fixed deadlines, finished-product quality, costs under control: you usually get two out of three. On top of that, a reading app has to stay smooth across a huge range of phones, and the backend has to handle traffic that doesn't arrive evenly but in waves, when campaigns go out.
04 · What we did
A single Flutter codebase for iOS and Android: one place to build, one place to fix. Short cycles with the client's team, so every feature was seen and validated right away, and priority changes — which always come during a launch — were absorbed without stopping everything. Underneath, the backend's AWS infrastructure, defined as code and deployed automatically: services that grow with the load and shrink when it drops, monitoring and alerts, fast releases and safe rollbacks.
05 · The partnership
- 2024
One codebase, two stores
The iOS and Android app built in Flutter.
- 2024
Infrastructure that follows the load
The backend grows with campaigns and shrinks after.
- 2024
Launched on time
Release aligned with the planned campaigns.
- 2025
Partnership completed
06 · Where things stand now
The app shipped on time and passed ten thousand downloads, with an average rating of 4.6 stars.
Lane: Build · Vertical: Publishing & Media
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